Friday, March 27, 2015

"Nobody Wants to Read that Thing you Wrote"

In college, I took a promotional writing class taught by a creative director at a local advertising agency. I can still remember the excitement and anticipation I had walking into class on the first day ready to learn all the secrets behind being a successful ad copy writer. You can imagine my surprise when the lesson in our first lecture was, "Nobody wants to read that thing you wrote." (Insert blow to ego here.)

blog tips
Found this adorable printable calendar here

He went on to explain one of the most important concepts I've learned in modern day writing. As writers, we are presented with a challenge. At any moment, we are in danger of losing the reader's precious attention and our job is to entice and captivate them with each and every word on the page. In our fast-paced world, people aren't looking to read another article, they want to be inspired. As this memory flashed through my head this afternoon, I was reminded how important it is to be innovative in all blog writing efforts.

So how do we get people to read our blogs and articles?

Over the past few years, I have noticed that the more value there is for a reader in your blog post, the more attention it gets. So ask yourself, what will the reader walk away with after reading your post? A tip? A recipe? Inspiration? Whatever it is, make it interesting, make it enticing, and gosh darnit make people want to read that thing you wrote.

What are some of your favorite writing tips?

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Monday, March 23, 2015

Bar Cart DIY Project

Sunday was a day filled with fun DIY projects and mini accomplishments. Not only did we successfully file our taxes on our own, (TurboTax is the bomb.com) we made this super sleek DIY bar cart.

My list of DIY projects for our rental house is slowly getting longer and longer, but we decided to start with the bar cart. I've wanted a bar cart for the past year, but jeesh, they cost a pretty penny!  I was not about to pay $100+ for a little cart that I could make myself. Plus, I found this adorable DIY bar cart post which totally inspired this weekend's escapades.

diy bar cart project

diy bar cart

Most of our kitchen accents are chrome so we wanted to keep the color of the cart to match everything else. You can easily change the cart to gold or black with a little spray paint. The chrome definitely gives our kitchen an industrial, modern look so we let it be. With just a few small decor items, our bar cart started coming together wonderfully.

diy bar cart serving tray

DIY bar cart project

Supplies:
Wire Storage Shelves (I used these for $20)
Serving Tray (Got this one from Target)
Decor Items (I used a potted plant, some homemade coasters, and paper straws)

Instructions:
Assemble, decorate, and enjoy!

bar cart paper straws
I'm in love with these paper straws!
diy bar cart project

We made custom tiles to add a neat little decor element to the second shelf. Nic had collected different beer cartons that we turned into coasters and decorative tiles with a little mod podge.

diy bar cart bottom row
Cheers!
What kind of DIY projects have you been up to lately?

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