Friday, March 27, 2015

"Nobody Wants to Read that Thing you Wrote"

In college, I took a promotional writing class taught by a creative director at a local advertising agency. I can still remember the excitement and anticipation I had walking into class on the first day ready to learn all the secrets behind being a successful ad copy writer. You can imagine my surprise when the lesson in our first lecture was, "Nobody wants to read that thing you wrote." (Insert blow to ego here.)

blog tips
Found this adorable printable calendar here

He went on to explain one of the most important concepts I've learned in modern day writing. As writers, we are presented with a challenge. At any moment, we are in danger of losing the reader's precious attention and our job is to entice and captivate them with each and every word on the page. In our fast-paced world, people aren't looking to read another article, they want to be inspired. As this memory flashed through my head this afternoon, I was reminded how important it is to be innovative in all blog writing efforts.

So how do we get people to read our blogs and articles?

Over the past few years, I have noticed that the more value there is for a reader in your blog post, the more attention it gets. So ask yourself, what will the reader walk away with after reading your post? A tip? A recipe? Inspiration? Whatever it is, make it interesting, make it enticing, and gosh darnit make people want to read that thing you wrote.

What are some of your favorite writing tips?

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2 comments:

  1. It's not an easy task, that's for sure. I think my favorite piece of writing advice was to write like you're talking to your grandma. I.e. natural, conversational, simple. Maybe not for ad copy, but for blogging I think it definitely applies.

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    1. I love that! That's why I like blogging so much. Posts are basically a literal translation of what you're thinking in the moment...with maaaaybe a little censoring here and there. Maybe.

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